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Showing posts from August, 2010

Local SEO Offers Great Opportunities for Small Businesses

Search engine optimization allows businesses to reach out to millions of potential customers and compete on a global stage. But, if your business is all about targeting local audiences you can also do that with local SEO. Let’s say that your business is based in Texas and you are targeting the customers there. With a good SEO Texas service, you can attract traffic specific to that area. Google and Bing offer strong geological based searches and if people use the local version of search engines, it gives preferences to local sites. So how do they do that? IP addresses located in a specific country and Top Level Domain extensions give the search engines the message that a site is a local one and the local search engine version will give the preference to them and the international sites will be pushed lower in the search engine result pages. The advantages of being able to compete on a local domain as opposed to the international search engine levels are: The local search engine resu

Techniques used by SEO Content Writers

You need expertise and skills to get your website into the top search engine rankings. One primary aspect that determines a websites performance is content. SEO content writers use special techniques that sound easier than they really are. The first technique is to replace Formality with Conversation: While writing web content, you must always picture yourself with your best friend. Put emotion into your writing: The web world is a cold place; hence, emotion tremendously increases the credibility of your website. Grammatically correct and sound: While writing SEO content one must be very careful not to be impressive and stuffy. For instance, instead of using the word sufficient, try using enough and instead of using the word receive, try using get. Content has to be relevant and it has to be supported by a very good website infrastructure. Overall, your content has to be presented in a different angle, with a good initial look. Finally, the most important technique used in SEO content