Search engine optimization allows businesses to reach out to millions of potential customers and compete on a global stage. But, if your business is all about targeting local audiences you can also do that with local SEO.
Let’s say that your business is based in Texas and you are targeting the customers there. With a good SEO Texas service, you can attract traffic specific to that area.
Google and Bing offer strong geological based searches and if people use the local version of search engines, it gives preferences to local sites. So how do they do that?
IP addresses located in a specific country and Top Level Domain extensions give the search engines the message that a site is a local one and the local search engine version will give the preference to them and the international sites will be pushed lower in the search engine result pages.
The advantages of being able to compete on a local domain as opposed to the international search engine levels are:
Let’s say that your business is based in Texas and you are targeting the customers there. With a good SEO Texas service, you can attract traffic specific to that area.
Google and Bing offer strong geological based searches and if people use the local version of search engines, it gives preferences to local sites. So how do they do that?
IP addresses located in a specific country and Top Level Domain extensions give the search engines the message that a site is a local one and the local search engine version will give the preference to them and the international sites will be pushed lower in the search engine result pages.
The advantages of being able to compete on a local domain as opposed to the international search engine levels are:
- The local search engine results are in the order of magnitude, which is less than in the global arena. The result is restricted for a specific region. Like if you are conducting your searches in Texas then, the result will show results in Texas only.
- Getting higher clicks is possible if the site content is tailored for the specific country. Base your website content writing using keywords with the specific state or country.
- Setting up multiple sites while focusing on several country level domain extensions. You can target local market in that way instead of creating one site to compete the international markets.
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